As one of the shoe stylist, I was present on set throughout the entire shoot to carefully coordinate each outfit and make sure the shoes were showcased perfectly. My role was to ensure the styling complemented the footwear while staying true to the brand’s vision and overall aesthetic
Category :
Shooting
Brand :
Free Lance
Date :
2018 - 2020
SS19 Campaign – Free Lance
During the shooting i had to help oversaw the full creative process of the shoot — from concept and styling to art direction on set — ensuring the visuals aligned with the brand identity. This included model casting, outfit coordination, and working closely with the team to highlight the product through strong, cohesive storytelling.
The campaign was shot in two distinct moods to highlight the versatility of the collection. In the first part, models wore simple, minimalist clothing in black tones, creating a clean, understated frame that allowed the shoes — rich in detail, color, and craftsmanship — to take the spotlight.
In the second part, the atmosphere shifted to a more playful, pop-inspired direction, with a bold pink background and monochrome outfits in vibrant tones. This setting amplified the energy of the collection, reinforcing Free Lance’s bold, feminine, and fashion-forward identity.
